CoinJar Announces Partnership with the AFL’s Melbourne Demons

MEDIA RELEASE: Melbourne, 19 May 2021: CoinJar, Australia’s longest running cryptocurrency exchange, today announced its partnership with the Melbourne Football Club, making it the first crypto company to sponsor an AFL club for both its men’s and women’s teams.

CoinJar’s CMO Dominic Gluchowski and Melbourne Demon Mascots

The Melbourne-founded platform, which has over half a million customers in Australia, says it wanted a partner that could match crypto for excitement and momentum.

“CoinJar is thrilled to be joining forces with a champion club that shares our passion, professionalism and innovation mindset – as well as a proud and very vocal fanbase,” says Asher Tan, CEO of CoinJar.

Tan says the partnership is a long term play, which will be supercharged by short term tactical marketing activities. “At a time of increased credibility, proven strength and swelling of interest in cryptocurrency, we are focussed on building an iconic brand which will stand the test of time – much like the Melbourne Football Club.”

Melbourne Demos Coach Simon Goodwin with CoinJar’s CMO Dominic Gluchowski

CoinJar makes buying and selling cryptocurrency like Bitcoin and Ethereum simple, a key message that will be communicated to fans and spectators via content partnerships, player engagements, stadium branding and exclusive offers for Melbourne Football Club members. CoinJar is also the club’s List Management partner which will see the logo across all club recruiters and list management kit.

With cryptocurrency in the middle of a record-breaking run – up 300% since the beginning of the year –  this partnership firmly shines the spotlight on a growing industry and a team on the rise. “Both our teams are having breakout years, so the decision was an easy one,” says Tan.

Melbourne CEO Gary Pert agrees. “CoinJar is operating and excelling at the absolute cutting-edge of digital technology and we’re tremendously excited to welcome them to the Melbourne Football Club family.”

“As organisations we share a strong passion and commitment to innovation, and we look forward to seeing what we can achieve together.”

“Like the Demons, cryptocurrency has been written off for years,” says Tan. “But now it’s going mainstream and becoming impossible to ignore.”

Research suggests that almost 1-in-5 Australians already own crypto, and that number is growing by the day. “By the end of the year, we’re hoping that’s 1-in-2,” says Tan.

“CoinJar’s mission has always been to make it as easy as possible for everyday Australians to invest in the cryptocurrency future. By partnering with a legendary club like the Demons, we’re hoping to take the next step on our journey to becoming as widely known and proudly Australian as the AFL.”

About CoinJar

CoinJar is the simplest way to buy and sell cryptocurrency in Australia. Founded in 2013, our mission is to create best-in-class financial apps and products that make digital currencies such as Bitcoin and Ethereum accessible to everyone.


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