Sorare Fantasy Football Partners with German Bundesliga

October 08, 2021, 9:30 AM AEST - 1 week ago

Sorare is back at it again, this time signing another partnership deal with the major German football league, Bundesliga, as well as Bundesliga 2. The deal will also debut the video-type Bundesliga “NFT Moments” on the platform.

Deal Follows Partnership with La Liga

Sorare, one of the major players in the non-fungible token (NFT) sports space, has added its second high-profile football league to a growing list of partners. The deal will allow fans to play and trade with new NFTs from Bundesliga (first division) and Bundesliga 2 (second division), with the collectibles poised to launch by the end of this month.

After announcing its partnership with La Liga on September 9 and with its newest German addition, Sorare now represents over 200 clubs, a major breakthrough as it approaches its goal of partnering with the top 20 leagues in the world.

The Bundesliga is one of the best leagues in the world, home to some of the most exciting clubs and footballers on Earth […] We are very proud to partner with them to launch our first NFT Moments – we are building the future of fandom together.

Nicolas Julia, Sorare CEO

Bundesliga Moments Launch in 2022

Sorare Bundesliga Moments will be launched in 2022 with the company also stating that “if there is a moment from the current Bundesliga season that you think deserves its [own] NFT, let us know on Twitter using #SorareMoments”, giving fans direct input into the minting of NFTs.

Player Pool Expands Along With the Company

Players who want to experiment with their fantasy football teams now have many to pick from with the addition of world-class football clubs such as Borussia Dortmund, RB Leipzig, Borussia Mönchengladbach, Wolfsburg and Union Berlin. The platform also stated that at the moment there are no immediate plans to release Bundesliga 2 cards.

The Bundesliga holds the accolade for the highest average attendance in football stadiums. The German football league generated approximately US$4.5 billion in revenue during its 2020-21 season, reflecting fans’ commitment to their favourite clubs.

As the company expands, adding more clubs to its list of partners in Sorare’s fantasy football game also expands the pool of players users can choose from to add to their fantasy football teams. Last month, Sorare raised US$680 million in a series B funding round for the project.

We are delighted to be partners with such a dynamic and exciting company. NFTs are a digital technology of the future that should not be underestimated – especially in the sport sector. I am therefore convinced that this collaboration will give rise to further impulses.

Robert Klein, CEO, Bundesliga International

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