New Samsung Galaxy Smart Phones to Come with Theta-Based NFTs 

By Robert Drage February 16, 2022 In Industries, Korea, NFTs, Theta, Theta Network

To celebrate the launch of new flagship models Galaxy S22 smartphone and S8 tablet, tech giant Samsung will be dropping collectible non-fungible tokens (NFTs) through ThetaDrop to South Korean customers who pre-order the new devices.

Samsung has once again included NFTs in one of its new offerings. After the pre-order period, customers who pre-order and pre-book the new Galaxy S22 smartphone or S8 tablet will need to register on ThetaDrop – the official Theta NFT marketplace – to collect their commemorative NFTs via their phones.

Samsung announcement (Korean). Source: Samsung

Pre-orders opened on February 9, and the devices are planned to launch officially on February 25.

According to a tweet from Mitch Liu, co-founder and CEO of Theta Network, customers who hold the commemorative NFT will be provided with “ongoing membership benefits and privileges”.


Our NFT collaboration with Samsung Electronics truly exemplifies global adoption of Theta’s blockchain technology and marks an important milestone in the growth of our core blockchain purpose built for the video, media and entertainment industry.

 Mitch Liu, co-founder and CEO, Theta Labs

Samsung’s Long-Standing Relationship with Theta

Samsung has worked with the Theta network on previous occasions but has now decided to use the blockchain for its specialised capabilities in video, media and entertainment to mint and issue the NFTs:

Samsung’s long-standing relationship with Theta began in 2019 when its venture capital arm invested in Theta Labs as part of its commitment to new technologies such as artificial intelligence, blockchain, and fintech. Samsung also collaborated with Theta when developing its new smart TVs that could act as a media hub and a node to expand the Theta network.

TVs can become relay nodes that are effectively on the edge of the network, and onboarding hundreds of thousands to millions of these devices could significantly bolster Theta’s network capacity.

Theta Network

Samsung has made quite a strong push into the crypto sector and has even opened a flagship store in Decentraland. The Korean company has on multiple occasions added some kind of blockchain functionality to its products, which will certainly support mainstream adoption in the long run.

Robert Drage

Robert Drage

Robert is a freelance researcher, with a background in information science currently interested in blockchain technology and technical developments in the field.

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