The American arm of South Korean electronics giant Samsung has announced the opening of 837X, a virtual replica of its flagship 873 store, in the metaverse platform Decentraland.
Samsung Steps into the Metaverse
Samsung Electronics America has undertaken a partnership with Decentraland to open a virtual Samsung store in the metaverse. The virtual version of the store is a replica of the company’s flagship store at 873 Washington St in New York City’s Meatpacking District. The virtual store, dubbed Samsung 873X, will be open in Decentraland for a limited time only, according to a press release from the company:
Samsung joins a host of enterprises that have entered the Decentraland metaverse, including the island nation of Barbados, which has established the world’s first embassy in Decentraland.
How Users Can Get Involved
Users will be invited to explore an “experiential playground” and earn non-fungible token (NFT) rewards by completing quests. The store will offer digital adventures through three areas:
- the Connectivity Theatre, which showcases news from Samsung’s stage at the CES 2022 tech event in Las Vegas;
- the Sustainability Forest, which comprises a “journey through millions of trees” to mark the company’s initiatives toward sustainability; and
- the Customisation Stage, where guests will get to experience a mixed reality live dance party hosted by DJ Gamma Vives from Samsung’s physical 873 store.
Michelle Crossan-Matos, senior vice-president of corporate marketing and communications at Samsung Electronics, said in a statement:
The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise.
Samsung Gets Ahead of the Crypto Curve
Samsung has become one of the first electronics giants to offer an immersive experience into cryptos. Earlier this week, the company also announced it would be releasing three smart TV models with NFT trading capabilities.
According to Samsung, “In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase and display your favourite art – all in one place.”
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