GoChain Partnerships Increasing Following Success of Australian Experiment

A new pilot project involving GoChain with Pronatura Noroeste is going well – and helping ensure consumers that they are buying from a truly eco-friendly company.

Another company – Enviva – also stated in December that they specifically chose GoChain due to their ecologically friendly stance.

True Blue Lobsters

Back in May, GoChain started being used by Two Hands to ascertain the fact that lobsters shipped to China from Australia really were Australian.

The interest for Australian quality on the Chinese market is nothing new – and previously blockchain has been discussed (and used) in the Aussie food and drink industry, notably for wine, beef and cereals.

With GoChain, Two Hands gave each lobster a tamperproof smart tag that allowed the guests at the wedding reception that the lobsters were served up for to ascertain the quality of their special meal.

According to Henry Ines – the CEO of GoChain – his company is doing all they can to help make the world a better place, whether by sustaining the environment or just reassuring consumers worldwide.

“2020 was an incredibly challenging year with the resiliency of businesses and supply chains tested. As the pandemic continues into the new year, businesses are responding to this new reality with technology-driven solutions. GoChain is proud to support these leading enterprises with blockchain-based applications that enable real-time traceability and auditability of supply chains. We anticipate the demand for such solutions will continue to rise as businesses respond to evolving consumer preferences and regulations globally.”

The tracing-oriented blockchain company is also partners with leading academic institutions such as Penn State – and together, the pair look to further the impact of quality and cruelty-free product on the global market.

Although the COVID-19 pandemic will hopefully be coming to an end soon, GoChain and yet another partner – Gentag – are proposing a blockchain-based NFC and optical scanning system for COVID tests to ensure their accuracy – and the coming return to normal.