Metaverse Token ‘CEEK VR’ Surges 100% Following Exposure at Grammy Awards 

CEEK VR (CEEK) has witnessed a growth spurt of 100 percent amid metaverse development after it received priceless exposure at last week’s Grammy Awards.

CEEK attracted the attention of many investors as it hosted a booth at this year’s Grammy Awards. Also contributing to the surge in price is that the project is constantly working towards trending concepts such as DeFi, NFTs, and the metaverse. CEEK aims to capitalise on these concepts by helping to enhance users’ experience but also contributing to the global adoption of blockchain technology.

CEEK Partners with Universal Music

CEEK is a developer of premium social, virtual and augmented reality experiences and its mission is to empower creators to generate new revenue streams by providing them with digital tools. CEEK connects fans and artists through its virtual world for long-term engagement.

The company helps athletes, musicians, digital content creators and event organisers to create fan experiences and monetise their work. CEEK has undertaken a partnership with major record company Universal Music, which grants it the right to conduct live performances with top-tier artists such as Lady Gaga, Katy Perry, Sting, and Ziggy Marley.

Contributing Factors to CEEK’s Growth

CEEK hit a daily high on April 7 as its 24-hour trading volume spiked 178 percent. At the time of writing, CEEK was trading at US$0.4465 according to data from CoinMarketCap. The surge in price is due to several reasons, including deeper integration with the BNB Smart Chain (BSC), various new cryptocurrency exchange listings, and getting featured in the gift lounge at the Grammys.

Along with Universal Music, CEEK has also collaborated with Apple, Meta Oculus, and Microsoft, three of the biggest names working on the development of virtual reality technology.

Could 2022 Be the Year of the Metaverse?

With growth akin to that of NFTs in 2021, it looks like 2022 will be the year of the metaverse. HSBC Bank has launched a metaverse fund for its wealthy clients in Asia, allowing them to invest in the project, though they are still not allowed to purchase crypto. Payments giant American Express has joined peers Visa and Mastercard in venturing into the metaverse and will explore Web3 applications while firmly planting itself in the space.