GameStop Adopts Bitcoin as Treasury Reserve, Shares Surge on Cryptocurrency Strategy

By José Oramas March 26, 2025 In Bitcoin, GameStop, Investing

Source:AdobeStock

GameStop updated its Investment policy to include Bitcoin as a treasury reserve, with no cap on accumulation and the ability to sell as needed.
The board unanimously approved this change on March 18, as disclosed in the company’s 2024 SEC annual report.

On Tuesday, popular American video game retailer GameStop updated its Investment Policy, adding “certain crypto-currencies, including Bitcoin” as permissible investment instruments.

The company’s board approved the change unanimously on March 18, disclosed in GameStop’s 2024 annual report filed with the SEC after the market closed. The filing noted that the company has not set a maximum limit on the amount of Bitcoin it may accumulate and reserves the right to sell any Bitcoin acquired.

An announcement regarding Bitcoin pic.twitter.com/gG8JRarIok
— GameStop (@gamestop) March 25, 2025

First Speculation, Then Reality

CEO Ryan Cohen first sparked speculation early February by posting a photo of himself with Michael Saylor, Executive Chairman of Strategy (MSTR), at Donald Trump’s Mar-a-Lago. Shortly thereafter, Strive Asset Management CEO Matt Cole sent a letter urging GameStop to deploy at least part of its nearly US$5B (AU$7.93B) cash reserve to purchase Bitcoin.

We believe GameStop has an incredible opportunity to transform its financial future by becoming the premier Bitcoin treasury company in the gaming sector.

Strive Asset Management CEO Matt Cole

Cohen’s subsequent tweet, “Letter received”, only fueled further speculation. In after-hours trading, GME shares climbed to US$25.40 (AU$40.27), a change of 8.7% in the daily timeframe.

GameStop Corp price. Source: Google Finance

Data from CoinMarketCap shows Bitcoin is holding its ground at US$87,492 (AU$138,744), a 5.7% change in the last seven days. In the last couple of weeks, the asset had experienced significant turmoil. As the market struggled with volatility, CoinGlass data registered nearly US$1B (AU$1.57B) in liquidations.