Everledger To Provide Blockchain Solution For Australian Wool Innovation

By Cristian Lipciuc January 26, 2021 In Australia, Blockchain, Industries

Australia produces close to a whopping 90% of wool used in clothing worldwide. In an effort to improve the traceability of its wool exports, Australian Wool Innovation (AWI) – the parent company of the more well-known subsidiary The Woolmark Company has announced that they will be collaborating with Everledger in order to develop a blockchain tracking solution.

Initial Stage To Focus On Proof-of-Concept (PoC)

Everledger will host their future Electronic Chain of Custody Tool (ECCT) on their own platform. The purpose of the tool is to trace shipments of wool from the farms they originate from all the way to the end customer, across multiple suppliers and shipping companies.

Aside from allowing retailers to garner a favourable reputation by providing proof of delivery from one of the best sources of wool worldwide, using blockchain technology to track shipments can also ensure compliance with international trade laws and more.

According to John Roberts – the Chief Operations Officer (COO) of AWI, the initial stage will be a test run, after which the company will see whether to invest in a full package deal from Everledger or seek solutions elsewhere.


“Our organisation and stakeholders have been monitoring the rapid escalation in emphasis being placed on provenance, corporate social responsibility, and the perennial concerns regarding supply chain efficiency and biosecurity. Traceability and transparency are critical for safeguarding the global reputation of Australian wool. This partnership with Everledger will help us to ease the flow of information up and down the supply chain to all parties, and so communicate wool’s benefits to a wider audience. Ultimately, this is good news for our farmers and related small businesses that rely on these remarkable sheep to make a living.”

In return, Leanne Kemp – the CEO of Everledger – stated that they are glad to be a part of the partnership, since corporate responsibility and low environmental impact are core values that they share as well.

Cristian Lipciuc

Cristian Lipciuc

Cristian Lipciuc is a blockchain journalist working with startup companies across multiple domains such as freelancing, app development & cryptocurrency. Cristian specializes in applied blockchain technologies, cryptocurrency integration, the adoption of new technologies by governments, and cybersecurity.

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