Binance Australia Appoints Leigh Travers (DigitalX) As New CEO
Binance Australia has today announced the appointment of Leigh Travers, former DigitalX CEO and Director, who joins the organisation as Chief Executive Officer.
Mr Travers has spent the last seven years playing a pivotal role in building products and growing networks for DigitalX Limited (ASX:DCC), the world’s first publicly listed blockchain technology company. Prior to joining DigitalX Limited, he served on the Board of Australia’s blockchain industry body, Blockchain Australia.
Mr Travers states part of his excitement in leading the Binance Australia team stems from a shared passion for facilitating the adoption of blockchain and digital assets in Australia.
“I’ve long been an advocate of the benefits that blockchain technology has to offer society, and it’s a mission of mine to grow the industry over the coming years,” said Mr Travers.
“My key interests are shared with Binance Australia in championing the adoption of blockchain and the pathway for blockchain businesses in Australia. The opportunity to work with users nationally is incredibly exciting.
“Since Binance Australia launched last year, it has been one of the fastest growing FinTech companies in Australia, and for good reason. Since the launch, Binance Australia has continued to innovate and become a leader in the digital asset industry nationally. I have set some high expectations and am looking forward to the opportunity,” said Mr Travers.
When asked what is first on the agenda for his appointment at Binance Australia, he points towards a strong focus on growing the brand and the company’s working relationships with regulators.
I have immense belief in the quality of service Binance Australia provides customers, and I want to ensure that every Australian looking to invest in crypto considers our offering.Leigh Travers, New Binance Australia CEO
“From an industry perspective, I know it’s imperative that we continue to develop our relationships with regulatory bodies while reinforcing our company commitment to compliance and best practice.
“As the market leader in the digital asset space, we have a responsibility to be involved in helping to shape the growth of our industry and this means prioritising engagement and conversations with policy makers and regulators. It is essential to advocate for a graduated, fit-for-purpose regulatory framework so that Australia can be a global leader in innovation and create jobs for the future economy.
“I also believe this goes hand in hand with a commitment to growing Australia’s understanding of digital assets, how they work, and how to safely engage with them. The team has been doing incredible work in leading education masterclasses every month, and I can’t wait to take this to the next level.” said Mr Travers.
Sam Teoh, Chief Operating Officer at Binance Australia, says the team is excited to welcome Mr Travers’ talent to the company.
“We’ve observed the work Leigh has done at DigitalX for a while now and we’re excited to work with him not just on Binance Australia’s continued growth, but widespread adoption of blockchain businesses and cryptocurrency in Australia at large,” said Mr Teoh.
About Leigh Travers
Leigh is an experienced executive who has spent the past seven years building products and growing networks in the digital asset industry. Leigh has been a Director and CEO of DigitalX Limited (ASX:DCC), the world’s first publicly listed blockchain technology company and served on the Board of Australia’s blockchain industry body, Blockchain Australia for five years. Leigh has spent his whole career in public markets predominantly working with growth companies and investors.
During Mr Travers’ time as CEO of DigitalX, he oversaw significant growth in the company’s assets from $100,000 in late 2016 to over $50 million in 2021. Mr Travers leaves DigitalX in August in a strong position having recently reported a profit for 2021 for shareholders and significant capital growth for investors in their digital asset funds.
In his professional career Mr Travers was also involved in a number of fintech related initiatives including:
- Championed the adoption of blockchain and the pathway for blockchain businesses as Director and Treasurer of Australia’s blockchain industry body.
- Provided technical, marketing and investor advisory services to multiple crypto startups which went on to achieve unicorn status.
- Created a tech and investment professionals start-up hub in WA where three of the start-ups went on to raise over $100m and achieve a combined market cap over $1b.
Mr Travers received a degree in Commerce and Communications (majoring in Psychology) from UWA. Mr Travers has continued his education and received a fintech certification at MIT while living in Boston in 2016 as well as a Blockchain Strategy certification from RMIT. More recently, Mr Travers completed the AICD Company Directors Course.
He has also provided technical, marketing and investor services to crypto startups which led to the creation of multiple unicorn status crypto projects.
About Binance Australia
Binance Australia is a digital currency exchange platform that enables Australian customers to easily buy and trade cryptocurrencies with Australian dollars (AUD). Binance Australia offers users deep liquidity and convenient deposit and withdrawal methods while leveraging cutting-edge technology from Binance.com’s advanced trading platform.