Twitter Marketing Report: Crypto and NFT Topics Explode 240%

Twitter Trends 2022 has given us the statistics on the hottest topics on Twitter and has revealed some interesting, but not surprising, results. For instance, talk about non-fungible tokens (NFTs) and crypto topics in general has surged an astonishing 242 percent.

The Twitter report’s findings suggest that the three top trends are:

• “The Great Restoration”, healing the planet by healing ourselves;
• “Fan-built Worlds”, digital communities calling the shots; and
• “Finance Goes Social”, speaking to many of the Gen Z and Millennial population getting into investing – especially in digital assets.

300 Million Tweets About Crypto in the Past Three Months

Twitter users alone have posted almost 300 million tweets regarding digital assets. Twitter’s report revealed its biggest trends over the past two years, and finance – including digital assets – is number one on the list. Financial tweets have gone up by 78 percent year-over-year among average users, meaning the subject has gained traction even among non-professionals who do not work in the industry.

Money matters used to be closely held secrets of the few. But these days, a new crowd’s getting in on the action – and having fun.

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Twitter Trends 2022

The most talked-about crypto topics on Twitter include Bitcoin, Ethereum and Ripple, followed by Cardano, DeFi, Coinbase and Binance.

Discussions of topics such as stablecoins, NFT marketplaces, decentralised apps and decentralised exchanges have ballooned by 242 percent – with DAOs another hot topic under the heading of “user-empowered communities”.

Some Words of Wisdom from Twitter

Twitter offered some advice to businesses and content creators recommending finding ways to make a brand more entertaining, exciting and inclusive. And while companies are dropping NFTs left, right and centre, the social network encourages giving a greater deal of thought to why digital assets are being offered in the first place:

“Don’t blindly jump on the NFT bandwagon – create something that’s meaningful to your community. For example, a sportswear brand didn’t just drop a logo NFT, they put their gear on the hottest NFT avatars to connect two passions their fans care about.”

Seems the NFT Bubble Has Burst (For Now)

The NFT bubble might have finally burst, with weekly NFT sales trending downward and interest in the sector dropping 45 percent over a 30-day period in late January and February 2022. Worldwide Google Trends data shows that interest plunged 45 percent in terms of internet searches. During the second week of January, the search query “NFT” sat comfortably at 100, the highest trend score a query can register, but by early March had dropped almost half to a score of 55.