Twitter Rival ‘Lens Frens’ Launches on Polygon, Decentralised NFT Social Platform

Aave has launched a decentralised, NFT-based Twitter competitor on the Polygon network. Lens Protocol is designed to power social media apps such as Lens Frens to rival centralised giants like Twitter.

Lens Protocol is essentially a decentralised social graph that utilises NFTs stored within a crypto wallet to power social media platforms. Users retain ownership of their content, and anyone can build on the protocol.

Faster, Cheaper, Greener

Lens utilises the Polygon network, a sidechain scaling solution for Ethereum. Polygon enables faster, cheaper, and less energy-intensive transactions than Ethereum’s own mainnet, making it more viable for a social network built on a potentially large number of NFT assets:

‘Content Creators Should Own Their Audiences’

Lens Protocol was first teased in June 2021 when Aave founder and CEO Stani Kulechov tweeted: “Since [Square CEO and then-Twitter CEO Jack Dorsey] is going to build Aave on Bitcoin, Aave should build Twitter on Ethereum.”


Kulekhov added:

We believe that content creators should own their audiences in a permissionless fashion, where anyone can build new user experiences by using the same on-chain social graph and data.

Kulechov went on to outline his mission statement: “We wanted to create a social media protocol, or essentially a social graph, and create these profiles on the network by tracking relationships on the network and creating an unauthorised way for content to be distributed between creator and audience.”

Jana Serfontein

Jana Serfontein

Jana has keen interest in what cryptocurrencies have to offer in regards to NGO’s, governments and the financial system. And is also intrigued with the psychological effect that cryptocurrencies have on society.

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