Trump Media to Invest $250M in ETFs, Bitcoin, and More Amid Launch of Financial Brand Truth.Fi

By José Oramas January 30, 2025 In Bitcoin, Donald Trump, ETFs
Guilherand-Granges, France - December 05, 2024. Truth Social is a social media platform launched by Trump Media & Technology Group, focusing on free speech and user privacy.
Source:AdobeStock
  • Trump Media is launching Truth.Fi, a financial brand that will allocate US$250M allocated to ETFs, Bitcoin, and other cryptocurrencies.
  • The initiative is part of a broader push to build a “parallel economy”, aligning with Trump’s increasing involvement in crypto.

Trump Media & Technology Group Corp. (TMTG), known simply as Trump Media, is set to launch Truth.Fi, a financial services brand that will focus on “America-First” investment principles. 

This is the latest effort by a Trump-affiliated business to expand into the financial sector. As per a Bloomberg report, the entity plans to allocate US$250M (AU$400.6M) into exchange-traded funds (ETFs), Bitcoin (BTC), and other cryptocurrencies. The funds are drawn from TMTG’s US$700M (AU$1.12B) in cash reserves.

Related: Bitwise Files S-1 for DOGE ETF as Bitcoin, Ethereum Funds See Massive Outflows

Set to roll out later this year, Truth.Fi will be managed with the guidance of brokerage firm Charles Schwab, which will oversee investment strategies and fund allocation, while an affiliate of Yorkville Advisors will serve as the registered investment adviser.

Advertisement

Trump Media Shares Surge Following Announcement

Trump Media’s CEO Devin Nunes said this new venture is part of a broader effort to build a “parallel economy”. Nunes said in a statement:

Developing America-First investment vehicles is another step toward our goal of creating a robust ecosystem through which American patriots can protect themselves.

Devin Nunes, Trump Media CEO

Trump Media shares surged more than 8% following the announcement, highlighting strong market interest in the company’s latest pivot. Currently, shares are priced US$32.07 (AU$51), a 6.7% increase on the daily scale.

Source: Google Finance

Trump Media’s latest move follows Trump’s increasing involvement in cryptocurrency, particularly his endorsement of memecoins and decentralised finance (DeFi) projects, which have not been well received by Democrats.

They are calling for the US House Committee to hold Trump accountable for “ethic breaches”. And it’s not a stretch — many have questioned Trump’s latest statements and approach to crypto and their future impact on crypto regulations.

One thing is sure: memecoins like TRUMP and Melania have changed the crypto game forever. 

No matter how mad Trump’s detractors get, even they want a piece of the action. A good example is Mark Cuban, who, after criticising the project, said he plans to launch a memecoin that can help reduce the national debt.

Related: Trump’s World Liberty Financial Buys ETH, Can it Push Price Higher?

José Oramas
Author

José Oramas

José is a journalist and translator with a keen interest in blockchain and cryptocurrencies.

You may also like