Survey Shows Shift in Investor Sentiment, Unveils Gen Z Favours Crypto Over Stocks

By Ben Knight April 11, 2024 In Cryptocurrency, Investing, Surveys
Isometric big set businessmen and business ladies use virtual screens to buy online crypto currency, modern technology, young entrepreneurs.
  • A survey conducted by Policygenius uncovered that Gen Z and Millenials are the most active demographics in the crypto market.
  • The questionnaire found that approximately 20% of participants owned crypto, while just 21% owned real estate – showing that traditional ideas around investment are flipping.
  • A trend of younger people investing in crypto and turning to the blockchain for financial freedom is becoming more and more prominent, especially given Bitcoin’s favourable performance in 2024.

A survey from Policygenius looking at demographics and investment trends uncovered something interesting – that crypto is becoming a real option for younger people looking to set up a portfolio. The recent survey touched upon various financial beliefs held by investors based on generation, and unveiled some interesting data.

Related: Deutsche Bank Survey Predicts Bitcoin’s Fall Below $20,000; Many Believe It Could Disappear Entirely

Financial “Hacks” in Favour as Trend Shows Gen Z Avid Crypto Investors

The survey looked purely at US residents, which while ignoring a large portion of the world does hone in on one of the crypto world’s largest markets. The main finding demonstrated that those in Gen Z and Millenials were just as likely to own crypto as they were to own real estate (approximately 20% for each).

Source: Policygenius 2024 Financial Planning Survey

Now, to be clear, property isn’t exactly the best comparison considering you can buy Bitcoin for as little as $1 in some places, while the housing market has exploded into being unaffordable for most young people. However, it does suggest that the age-old adage of “buy a house as soon as possible” may be becoming outdated, whether out of necessity or shifting sentiment.


Perhaps even more significant was that 18% of Gen Z participants said they preferred to invest in crypto over stocks. Although this may not seem like a massive figure, it is a massive increase from prior years and shows that younger people are key to the blockchain revolution. The survey also uncovered that Millenials and Gen Z demographics are more financially flexible, willing to try social media challenges and “financial hacks” in their search for financial freedom.

Related: Analyst Identifies Must-Buy Altcoins Pre-Bitcoin Halving, Predicts Explosive Narrative Shift

The survey is yet another notch in the trend toward buying crypto by younger people. With Gen Z being the most work-life balance-oriented generation to exist, many are looking for ways out of the rat race as soon as possible. For many, crypto seems like a potential stepping stone into life without an 8hr daily grind, as property becomes inaccessible to more and more of the average population.

Ben Knight

Ben Knight

Ben Knight is a writer and editor from Melbourne with a passion for all things music and finance. He enjoys turning complex topics – especially the technical details of cryptocurrency – into digestible bites that anybody can understand. He acquired his Master’s in Writing, Editing and Publishing from RMIT in 2019 and has run his own creative writing business ever since.

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