Strategy Unveils “...

Strategy Unveils “STRC” Perpetual Preferred Stock to Power Its Bitcoin Hoard

By Rachel Lourdesamy July 22, 2025 In Bitcoin, Microstrategy

Strategy plans to issue 5 million STRC preferred shares paying 9% annually to fund operations and BTC.
It recently acquired 6,220 BTC for US$739.8 million (AU$1.14 billion), paying an average of US$118,940 each.
The firm now holds 607,770 BTC worth US$72 billion (AU$110.47 billion), around 3.05% of total supply.

Strategy has shared its plans to issue 5 million Series A variable rate perpetual preferred shares, under the name “STRC”, to support its corporate funding strategy, including future Bitcoin purchases. The newly proposed shares come with a 9% annual dividend on a US$100 (AU$153.44) par value, distributed monthly in arrears from 31 August. Michael Saylor shared a post on X confirming the acquisition.

The announcement followed Strategy’s latest Bitcoin buy, in which it acquired 6,220 BTC for US$739.8 million (AU$1.14 billion) during the week ending 20 July. The company paid an average price of US$118,940 (AU$182,467) per coin in the transaction.

With this addition, Strategy’s total Bitcoin holdings have reached 607,770 BTC, equating to about 3.05% of the roughly 19.9 million coins currently in circulation. The current market value of this portfolio stands at over US$72 billion (AU$110.47 billion).

Strategy has acquired 6,220 BTC for ~$739.8 million at ~$118,940 per bitcoin and has achieved BTC Yield of 20.8% YTD 2025. As of 7/20/2025, we hodl 607,770 $BTC acquired for ~$43.61 billion at ~$71,756 per bitcoin. $MSTR $STRK $STRF $STRD https://t.co/8z5HygrDWs
— Michael Saylor (@saylor) July 21, 2025

Inside the Company’s Funding Model

Since its 2020 pivot away from software and into digital assets, Strategy has used a combination of debt and equity to fund its accumulation of Bitcoin. To date, it has spent approximately US$43.6 billion (AU$66.9 billion) acquiring BTC, with an average entry price of US$71,756 (AU$110,093) per coin.

This latest STRC issuance marks the company’s fourth preferred share class. The offering also comes as the company continues to track its Bitcoin yield – a metric introduced in 2024 to measure BTC holdings relative to diluted shares – which recently rose to 20.8% year-to-date.

Author

Rachel Lourdesamy

Rachel is a freelance writer based in Sydney with experience within financial services, marketing, and corporate communications in the APAC region. An avid reader and a graduate of the University of Sydney, she covers topics including business, finance and human interest.