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Strategy Becomes Standard: Spanish Coffee Chain to Invest Billions in Bitcoin
- Spanish coffee chain Vanadi announces plans to purchase up to US$1.1 billion worth of Bitcoin, following Michael Saylor’s corporate strategy of accumulating the cryptocurrency.
- The company posted a €3.3 million loss in 2024 and expects profitability only by 2027, with shares down 99 per cent since listing despite a brief spike after the Bitcoin announcement.
- Elon Musk suggests Bitcoin could replace the US dollar as world reserve currency if American debt continues spiralling, criticising recent Congressional spending bills.
- Analysts argue Bitcoin is becoming a safe haven asset as the dollar weakens, with research showing even small allocations can boost portfolio performance for retail investors.
Michael Saylor’s strategy – to buy Bitcoin and HODL – is becoming more commonplace among companies. Saylor’s Tysons Corner, Virginia-based Strategy (formerly MicroStrategy) is a regular buyer of Bitcoin, adding 705 Bitcoin just recently, making its holding a significant 2.8 per cent stake in the total BTC stash.
Now, Spanish Coffee maker Vanadi is the latest to follow in Saylor’s footsteps. The publicly traded chain announced that it plans to buy the OG coin for up to US$1.1 billion (AU$1.69 billion).
Related: California Assembly Passes Bill to Allow Cryptocurrency Payments for State Fees
Vanadi Posts Loss, Expects Profitability in 2027 Amid BTC Plans
Vanadi Coffee said it plans to fund its proposed Bitcoin investment through a stock issuance, subject to shareholder approval at the June general meeting.
The company, which operates five cafes and one manufacturing site and has been listed since July 2023, posted a €3.3 million (AU$5.8 million) loss in 2024 and doesn’t expect profitability until at least 2027, with its share price down roughly 99 per cent since listing (despite a brief 30 per cent spike after the Bitcoin announcement).
Recent financing offers include €50 million (AU$87.9 million) each from Patblasc Software Consulting and WGTO Securitisation Fund – both requiring personal and asset guarantees from Chairman Salvador Martà – and Vanadi intends to use these commitments to back its plan to build the Bitcoin reserve.
Bitcoin’s Increasing Popularity
Vanadi’s bullish Bitcoin stance comes as acceptance of the digital asset grows on Wall Street and elsewhere. Former D.O.G.E. chief Elon Musk has also turned his attention back to BTC, recently saying that the cryptocurrency could “take over” from the US Dollar as the world reserve if US debt continues to spiral out of control.
Related: Trump Media Eyes Bitcoin ETF Launch in Latest Crypto Move
Musk criticised a Trump bill as a “massive, outrageous, pork-filled Congressional spending bill” and a “disgusting abomination”, which will only further increase US deficit.
[The bill] will massively increase the already gigantic budget deficit to $2.5 trillion and burden American citizens with crushingly unsustainable debt.
Elon Musk 
Bitcoin to Replace USD as World Reserve?
In this environment, companies are increasingly looking at diversifying away from the US Dollar.
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Nic Puckrin, crypto analyst and founder of The Coin Bureau, told Forbes that as the US dollar keeps losing value, Bitcoin is “becoming the new safe haven”.
As the U.S. dollar continues to devalue, we’re going to see this shift happening more and more as investors scramble to protect their assets.
Nic Puckrin, The Coin Bureau Recent Bitwise research additionally showed that even retail investors can benefit from a small Bitcoin allocation – they explained that such an allocation could boost performance with little additional risk, making BTC a good addition for institutional and retail investors alike.
Related: Webus Files SEC Form 6-K to Establish $300 Million XRP Reserve, Partners with Samara Alpha
Author
Aaron Feuerstein
Aaron Feuerstein is a freelance writer based in Melbourne. His focus is on decentralised finance and the regulatory space surrounding blockchain. He holds a Master's in Accounting. When he is not studying the latest legal case, he enjoys his time as a modest but eager hobby cook.
