Sorare Football NFT Surge 795% After Signing Superstar Kylian Mbappe

Sales of Sorare NFTs have surged 795 percent in the 24 hours since adding French football superstar Kylian Mbappé as an investor and ambassador.

Mbappé is the latest athlete to join the NFT space, and this also marks the first time Sorare has signed a player as an ambassador. Sorare has also pledged to support Mbappé’s charity, Inspired by KM, as part of the deal.

Sorare NFT Sales Soar by $6.6m

According to data from CryptoSlam, Sorare NFTs saw a significant surge in the secondary market. In the 24 hours following the announcement, Sorare registered over US$6.6 million worth of NFT sales, an increase of almost 800 percent.

Sorare founder Nicolas Julia tweeted: “Kylian is becoming our exclusive, long-term ambassador as well as a major investor. Together, we’ll bring Sorare to millions of fans. Kylian will accelerate our mission to unite sports fans across the globe around a player-owned gaming experience.”

Nicolas added: “Kylian is more than a football player. He’s a global icon who carries strong values on and off the pitch. Together, we’ll [also] help underprivileged groups start their businesses and learn about Web3.”

Sorare has signed more than 250 international football teams and claims to have over two million users. The company claims it has brought in more than US$346 million in all-time sales, and in September last year raised US$680 million in a Series B funding round to help turn it into the next sports entertainment giant.