Solana Advisor Nikit...

Solana Advisor Nikita Bier Tapped as X’s New Head of Product

By José Oramas July 01, 2025 In Solana, X

Nikita Bier, founder of TBH and other apps acquired by Facebook and Discord, is now X’s head of product, focusing on integrating Grok AI deeper into the platform.
Bier called X “the most important social network”, credits it for shaping his career, and hinted at more overlap between social media, AI, and possible crypto features under Musk’s vision.
Bier’s move briefly boosted DOGE on rumours of a potential integration into X’s financial ecosystem, but nothing is confirmed yet.

Nikita Bier, the social media founder behind TBH and other platforms snapped up by Facebook and Discord, is now X’s new head of product. The move was announced directly on X, where Bier said his priority is plugging Grok — the AI chatbot built by X’s AI arm, xAI — deeper into the platform’s core feed.

“X is the most important social network in the world. It’s where internet culture originates and where the world’s most influential people convene,” Bier posted, posing with Elon Musk, who quote-tweeted the photo. He also credited X with shaping online discourse and his own career path.

Ladies and gentlemen, I've officially posted my way to the top:

I'm joining @X as Head of Product.

𝕏 is the most important social network in the world. It's where internet culture originates and where the world's most influential people convene.

Finding my community and… pic.twitter.com/MLU16rvXIP
— Nikita Bier (@nikitabier) June 30, 2025

Bier’s Interesting Journey

Bier joined Solana Labs as an advisor in March to help push its mobile app ecosystem. His pivot to X has been seen as an overlap between social media, AI, and crypto. Musk has hinted more crypto integrations could be on the table for X alongside Grok’s rollout, and even xAI plans to ship its next AI model in the coming weeks.

While I already spend every waking hour on this app, I’ll now be spending that time helping others unlock that same value. And we’ll certainly be leveraging the power of Grok to create hyper-relevant timelines and help people understand everything that’s happening.

Nikita Bier.

While most of the market remains flat, Dogecoin (DOGE) did see a small uptick in price following the announcement, gaining a modest 2% to US$0.16 (AU$0.24) before losing it shortly after, most likely due to rumours of DOGE being potentially added as part of X’s financial ecosystem… but that looks like a distant dream as there’s no confirmation on the matter.

SOL did manage to retain some ground today, surging 1.4% to US$155.3 (AU$235.6), as per CoinGecko data. But most of the crypto market is flat, with Bitcoin barely moving in the last 24 hours, currently trading at US$107K (AU$162K).