Pepsi to Launch 1,893 Free NFTs Featuring Microphone Avatars

Pepsi is the latest global brand about to enter the world of non-fungible tokens (NFTs) with its Pepsi Mic Drop genesis NFT collection.

NFTs Inspired by Pepsi’s Musical Roots

Paying homage to the brand’s roots in music, Pepsi is creating 1,893 unique generative-style NFTs that will go live on the Ethereum blockchain at 12:00 EST, December 10. You may ask why Pepsi would want to mint 1,893 NFTs? Well, it’s to mark the year Pepsi was born.

Unlike rival Coca Cola’s NFT drop, they will be free for users, other than the cost of gas fees. The NFTs themselves will be randomly generated by an algorithm so that each possesses unique traits. According to Pepsi, they will be “grounded in variations of a microphone visual and inspired by iconic Pepsi flavours including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar – even fan-favourite Crystal Pepsi and many more”.

Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions … This collectible series of microphones is not only inspired by our history, but also represents the scale and scope of how accessible we see this space becoming in the future.

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Todd Kaplan, VP of marketing, Pepsi

How to Get Your Free NFT

Pepsi has put in a place a waitlist process to give everyone an equal chance to participate without blowing up the gas fees. The waitlist opened December 10 at 12:00 EST at micdrop.pepsi.com.

From there, the process works as follows:

• On Tuesday, December 14 at 12:30 EST, consumers who have been waitlist-approved will be able to mint one of 1,843 Pepsi Mic Drop NFTs free of charge (not including ETH gas fees).
• Users should also stay tuned as 50 of the remaining NFTs will be held back for initiatives in the near future.
• Once a consumer is verified, the token will be minted and directly sent to their wallet.
• Shortly after, users will be able to list their NFTs for sale if they so wish on any third-party NFT platform.

For more info, be sure to check out the full terms and conditions.