Meta Launches a Metaverse-Themed Store in San Francisco

Meta, the parent company of Facebook, will open a physical metaverse-themed store in the San Francisco Bay area. A feature of the store will be wall-to-wall curved LED screens that display what users see using virtual reality (VR) headsets.

In an April 25 announcement, Meta said it would be opening its doors in the Burlingame, California location on May 9. The store, situated on the Meta campus, is aimed at providing interactive demos for the company’s hardware products, including VR headsets, video communications displays, and smart glasses.

Virtual reality now in the hands of Meta Store customers. Source:

According to store head Martin Gilliard, “The Meta Store is going to help people make that connection to how our products can be the gateway to the metaverse in the future.” He added:

We’re not selling the metaverse in our store, but hopefully people will come in and walk out knowing a little bit more about how our products will help connect them to it.

Martin Gilliard, store head, Meta Store

Backlash Greets Meta’s Metaverse Vision

Facebook rebranded as Meta in October 2021 saying it was time it focused its efforts on expanding beyond social media, later announcing its metaverse vision for connecting online social experiences and the physical world.

Although its plans may be well-intentioned, Meta has since received a lot of backlash in the Twittersphere:

Meta Makes More Moves in the Metaverse

Only a week ago, Meta announced the launch of a digital economy that will allow users to sell virtual goods for its VR game as it continues to expand in the metaverse. Meta is also looking into introducing non-blockchain-based virtual tokens and loans as it seeks new revenue streams against a backdrop of fierce competition in the social media landscape.

Jana Serfontein

Jana Serfontein

Jana has keen interest in what cryptocurrencies have to offer in regards to NGO’s, governments and the financial system. And is also intrigued with the psychological effect that cryptocurrencies have on society.

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