KPMG Canada Buys World of Women NFT

Less than a month after adding Bitcoin and Ethereum to its balance sheet, the Canadian branch of accounting multinational KPMG has followed up by purchasing a non-fungible token (NFT) from the World of Women (WoW) collection.

KPMG Also Buys ENS Domain Name

The NFT, Woman #2681 (see below), was purchased on February 13 for 25 ETH (about US$73,000) before being transferred to a separate wallet. The company also revealed it owns kpmgca.eth, the Ethereum Name Service (ENS) domain name designed to make wallet addresses easier to use.

WoW is a community that celebrates representation, inclusivity and equal opportunities for all, though its promotional focus is on female artists, who currently account for a tiny minority of NFT art sales. WoW also supports women-focused and, more recently, global ecological causes.

The signature WoW collection features 10,000 first-edition NFT artworks of diverse, inspiring, and powerful women living on the blockchain. Many of their female avatar art pieces have become prized collector’s items.

‘On the Cusp of Change’

“Women are underrepresented in the [crypto] world, which makes us proud to make our first NFT acquisition [from] a collection that supports women,” says KPMG partner Nancy Chase. “We hope that our purchase draws more women into a sector that’s on the cusp of changing how we interact with one another in the future.”

WoW has surged to the top of the NFT charts since launching in November, and now commands an 8.5 ETH (roughly US$24,000) floor price on secondary marketplace OpenSea. The project has benefited from promotion by A-list actor/producer Reese Witherspoon, whose media company Hello Sunshine partnered with WoW in February.