Email Service ‘MailChimp’ Suspends Crypto Accounts Without Notice

By Phil Stafford August 16, 2022 In Crypto News, Social media

MailChimp has suspended the accounts of several crypto-related firms including intelligence platform Messari, crypto wallet provider Edge, NFT artist Ocarina, and Jesse Friedland, founder of NFT collection Cryptoon Goonz. Content creators and media outlets in the space have also been affected.

According to an email received by at least one of the above list: “[MailChimp] cannot allow businesses involved in the sale, transaction, trading, exchange, storage, marketing, or production of cryptocurrencies, virtual currencies and any digital assets.”

Twitter in Overdrive in Response to MailChimp Action

Messari founder Ryan Selkis was among the first to take to Twitter to register his disappointment at the action taken by MailChimp:

The Ethereum Foundation’s Sam Richards also revealed that its Ecosystem Support Program was also facing suspension:


Cory Klippsten of Swan Private, a Bitcoin investment advisory firm for corporations and high net worth individuals, joined the tweetstorm regarding MailChimp’s ban, calling on other marketing agencies in the industry to “step up” in light of this incident and others:

MailChimp Responds

In a limited response to the complaints, MailChimp said accounts were being disabled or “temporarily suspended” due to service violations. According to its website, the clause falls under the “Acceptable Use” policy, which outlines prohibited content.

In that same section, MailChimp states that “cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering” are prohibited due to “higher-than-average abuse complaints”, adding that its site policy was updated in May of last year. Incidentally, it was in 2021 that the email marketing service provider was acquired by financial services giant Intuit.

Speaking on behalf of crypto-related content creators and media outlets, Analyse Asia founder Bernard Leong tweeted:

Pattern of Behaviour

This is not the first time MailChimp has gone after after crypto-related content. Such action can be traced back to 2018, the year Facebook also banned crypto-related advertising on its site due to breaches of regulatory guidelines.

Ironically, in April this year crypto hardware wallet company Trezor investigated “a potential data breach of an opt-in newsletter hosted on MailChimp”.

Phil Stafford

Phil Stafford

Phil is a long-standing Australian journalist with specialised experience in business, finance, travel and popular culture.

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