Decentraland to Host World’s First Metaverse Fashion Week

Fashionistas and crypto enthusiasts are coming together to celebrate Decentraland’s first World Metaverse Fashion Week, with the participation of elite brands in the industry including Paco Rabanne, Dolce & Gabbana, Tommy Hilfiger, and more.

The event takes place from March 24-27 on property owned by Tokens.com’s subsidiary, Metaverse Group, with Decentraland as host.

Fashion is a key driver of interest in the Metaverse and we are pleased to have such a high calibre of brands participating in the first-ever Metaverse Fashion Week. The event provides brands the opportunity to showcase NFTs and virtual products while expanding their consumer reach to a new demographic.

Andrew Kiguel, Tokens.com CEO and co-founder (Business Wire)

Crypto Fashion is Here to Stay

The rise of the Metaverse and non-fungible tokens (NFTs) has called the attention of not only hungry investors and financial institutions, but also several fashion brands.

A glimpse of how the future of style might unfold was provided almost exactly a year ago by Crypto Fashion Week, a celebration of on-chain digital fashion that brought together designers, artists and brands to showcase their products.

A number of brands have since committed to investing in the future of digital fashion. One of them is Ordre, a global online wholesale company based in Byron Bay, Australia, that raised US$9 million in Series B funding to expand its fashion services and accelerate the development of its blockchain-based platform and NFT technology.