Partners with UFC for $175 Million in 10-Year Deal

Every UFC fighter who steps into the octagon will wear the logo of leading cryptocurrency exchange under a historic new US$175 million sponsorship deal.

In addition to being announced as UFC’s official uniform partner, was also named UFC’s first-ever official cryptocurrency platform partner – a new sponsorship category for the organisation.

UFC President Dana White said the partnership made sense given the popularity of both brands. UFC is the highest-profile martial arts organisation with a global fan base of more than 625 million people.

No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help reach more people around the world through the strength of our brand.

UFC President Dana White dubs itself “the world’s fastest-growing crypto app” and has more than 10 million users buying and selling more than 100 crypto assets.

Branded uniforms and other sponsored content covered by the deal will be introduced on July 10 when Conor McGregor takes on Dustin Poirier in Las Vegas. and UFC Embrace Blockchain to Engage and UFC are both dipping their toe into blockchain-powered solutions to deliver content to their target audiences. is collaborating with celebrities in sport and music to deliver exclusive content on an NFT marketplace, soon to be launched, while UFC will soon launch a UFC fan token in partnership with blockchain fintech provider Chiliz, to be made available on the fan engagement and rewards app Socios.

Jody McDonald

Jody McDonald

Jody is a Brisbane-based freelance writer who specialises in writing about business, technology, and the future of work.

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