Crypto.com Inks $35M Deal with PSG Football Club with ‘Significant Portion’ Paid in CRO Token

Renowned European football club Paris Saint-Germain has signed a multi-year deal worth up to 30 million euro (US$35 million) with Crypto.com to make the exchange its official cryptocurrency platform partner.

The partnership will be celebrated by the release of exclusive Non-Fungible Tokens (NFTs) on Crypto.com’s native NFT platform.

According to a blog post from Crypto.com, it has partnered with PSG with the exchange paying a large part of the sponsorship in Crypto.com coin (CRO), its native cryptocurrency.

As of September 17, the PSG fan token will be available for purchase by fans on Crypto.com. The token recently surged almost 62 percent after superstar Lionel Messi left Barcelona FC to join Paris Saint-Germain. Messi was reportedly paid up to US$35 million worth of the PSG fan token as part of his “welcome package” to the French club.

Our mission since day one has been to accelerate the world’s transition to cryptocurrency. We do so by finding the best partners in the world, and Paris Saint-Germain is second to none … Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we’ll create new and exciting experiences for football fans around the world.

Kris Marszalek, Crypto.com co-founder/CEO

Crypto.com Takes a Shot at Football After Partnering With Other Major Sports

Crypto.com has led the industry in sports partnerships, recently announcing global deals with the UFC, Formula One and Lega Serie A. The exchange became the first crypto platform to partner with an F1 team and an NHL team, and through its new partnership with PSG it aims to bring crypto to the fans.

PSG is the most successful club in French football, with an overall trophy count of 44 including seven of the last nine championships in France’s top professional league.

With this partnership, Paris Saint-Germain demonstrates once more its vision and leadership as a pioneer in areas such as lifestyle, esports and digital. It is an exciting time for cryptocurrency and we cannot wait to work with Crypto.com to bring new experiences to all of the club’s fans.

Marc Armstrong, chief partnerships officer, Paris Saint-Germain