CoinJar Partners with English Premier League Club to Raise Fan Understanding of Crypto

Melbourne, 13th August, 2021: CoinJar, the Australian cryptocurrency exchange, is pleased to announce it has become a Platinum Partner of Brentford Football Club ahead of its debut season in the English Premier League, which kicks off against Arsenal this Friday. 

As Official Cryptocurrency Partner, the two-year agreement will see CoinJar feature prominently on LED signage across all 19 EPL home games at the new Brentford Community Stadium, broadcast live and on-demand via Optus Sport, as well as on the club’s media wall. 

Jon Varney, Brentford FC CEO, said: “The success of both CoinJar and Brentford is a result of rigorous data analysis, thinking differently and strategic planning. For many, cryptocurrency remains a complex area, so we look forward to working with CoinJar as part of the partnership to help educate our fan base as both parties continue their rise in our respective industries.”

Asher Tan, CEO of CoinJar, added: “As two teams built on data, insights and market fundamentals, we are jointly committed to supporting and championing innovation and growth and look forward to seeing what we can achieve together in the top division of English football.”

CoinJar is no stranger to the sporting world, having recently announced its partnership with AFL premiership contenders the Melbourne Demons, making it the first cryptocurrency company to sponsor an AFL club with both the men’s and women’s teams enjoying their best seasons in years. 

Through both partnerships, CoinJar has plans to educate fans about cryptocurrency. The new CoinJar Card Mastercard has just been unveiled in Australia and is soon to launch in the UK, with CoinJar focused on empowering people to embrace a digital currency future.

Established in 2013, CoinJar, which hails from Melbourne, is one of the longest-running digital currency exchanges in the world. Amid the continuing surge and popularity of cryptocurrency, CoinJar is the ultimate platform to buy, sell and spend Bitcoin. 

To find out more visit coinjar.com/au/