BLUR Up 30% Following Season 2 Airdrop, Binance Listing

BLUR, the token of the NFT marketplace that shares its name, is up 30% following this week’s Season 2 airdrop and the news that the token will be listed on crypto exchange Binance.

At time of publication, BLUR is trading at $0.63, up jsust under 30% on the day and around 82% on the week, per data from CoinGecko.

Blur’s end-of-season airdrops are designed to incentivize traders to use the NFT marketplace; the Season 2 airdrop saw a reward pool of 300 million BLUR tokens (worth around $185 million at today’s price) distributed to users. One trader claimed 22.85 million BLUR tokens in the airdrop, based on their activity on the marketplace during the months-long Season 2. The tokens were worth around $7.3 million at the time they were claimed, and now amount to around $14 million.

Additionally, crypto exchange Binance has announced that it will list BLUR.

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What is Blur?

Launched in October 2022, NFT marketplace Blur overtook OpenSea in NFT trading volume in February, propelled by its system of incentives for traders.

Blur recently announced a shakeup of its that its rewards program for Season 3, which will be “powered” by newly launched Ethereum layer-2 network Blast. In the announcement, Blur stated that its community will be airdropped “REDACTED” at the conclusion of Season 3 in May 2024.

Blast, which offers native yield on cryptocurrencies including Ethereum and stablecoins, announced on Twitter Tuesday that it has raised $20 million from investors including Paradigm and Standard Crypto.

As part of its reward structure overhaul, users who deposit BLUR into the platform will receive 50% of the season’s rewards as part of the airdrop.