Banxa CEO Discusses Crucial Transformative Trends Paving the Way for Mass Adoption

- Holger Arians predicts the next bull run will be driven by unique use cases like asset tokenisation and web3 gaming, emphasising the need for a smooth, low-friction user experience in these emerging areas.
- The key benefits of tokenisation, such as enabling fractional ownership of expensive assets, must comply with various regulations.
- Web3 gaming, representing a significant industry shift, focuses on decentralisation and player asset ownership, integrating blockchain and cryptocurrency technologies.
- Arians predicts that the expansion of NFT use cases will not only drive the bull market but also lead to mass adoption in the nascent industry.
NFTs – But Different
Speaking to CNA in a recent interview, Banxa CEO Holger Arians said he believes the next bull run will be dominated by NFTs. However, he stated it would be unlikely that we will see the same use cases or even assets as the last time around. The CEO believes that the tokenisation of assets and web3 gaming will likely shape what’s to come.
Tokenisation of assets, web3 gaming certainly taking off and we’ve already seen some great game developers jumping in, gaming infrastructure being built out. There’s a lot of excitement around that.

Asset tokenisation is a way to convert rights to an asset into a digital token, making it easier to trade and divide ownership of the asset, and potentially opening up investment opportunities to a wider range of people.
To provide a smooth experience for all users a lot of work is still needed Arians believes, stating that the removal of friction, especially with on and off ramps, is essential.
Removing friction, not having several steps along the way, you go from Trust to Banxa and back and all that. It should just be a very smooth experience through that journey and also not cost you too much.

Tokenisation, Web3 Gaming and Regulation
An important use case for tokenisation is the possibility of fractional ownership of otherwise expensive assets. For example, a very expensive piece of real estate could be divided into many tokens, giving several different investors a share of the property.
Of course, tokenisation then must comply with relevant regulations, which can vary depending on the type of asset and the jurisdiction. This can include laws related to securities, real estate, taxation, and more.
Web3 gaming on the other hand represents a significant shift in the gaming industry, focusing on decentralisation, player ownership of assets, play-to-earn models, and the integration of blockchain and cryptocurrency technologies. It aims to create more engaging, transparent, and equitable gaming ecosystems, a goal that Arians believes will involve incorporating use cases from traditional gaming.
Massive Potential for Adoption
Arians not only believes that NFTs will drive the bull market but the whole extension of use cases will lead to mass adoption in a still nascent industry.
The whole industry is going to take another five years until this field’s more normal and we’re really transitioning into more day-to-day use cases. And this is just a massive industry where you immediately see the benefits of crypto – faster, cheaper, maybe more trusted, 24/7, not necessarily censored.
