Lamborghini Launches NFT Collection to Celebrate its Founder

August 26, 2021, 10:15 AM AEST - 8 months ago

A museum dedicated to the founder of prestigious Italian supercar brand Lamborghini has partnered with crypto art platform Elysium Bridge to launch an NFT collection that will drop on September 25.

In what’s being touted as a “one-time event”, investors can now reserve their spot in line for the opportunity to “own unique pieces of supercar history in an unprecedented NFT drop”. 

The NFT drop will represent items from the Ferruccio Lamborghini Museum, which celebrates the life of company founder Ferruccio and was opened in 2014 by his son and heir, Tonino. The museum’s collection includes archival family photos and many of Ferruccio’s original mechanical creations, including the first Carioca tractor that kicked off the company in 1947, Ferruccio’s personal car collection, plus a helicopter prototype and offshore boat with Lamborghini engines.

Video tour of the Ferruccio Lamborghini Museum

Digital Drop Lets Investors Lambo Now

Lambo ownership has long been an aspirational symbol of success for crypto enthusiasts, and Elysium Bridge has widely used the “When Lambo” phrase in its promotion of the museum’s digital asset sale.

Elysium Bridge uses NFT technology to digitise art pieces and luxurious physical assets and replicate their value so that investors can own and trade digital assets instantaneously.

Lamborghini’s NFT drop follows an exclusive NFT auction of a design sketch held earlier this month by luxury car maker Porsche via the SuperRare platform. Also in August, German manufacturer Audi released an NFT collection of digital artworks in collaboration with xNFT Protocol.

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