GameStop Launches NFT Marketplace on ImmutableX

US-based video game retailer GameStop officially launched its NFT marketplace on October 31 in partnership with the Australian-based Ethereum layer-2 blockchain, ImmutableX.

GameStop’s partnership with ImmutableX was first announced in February of this year, with the NFT marketplace having been in open beta since July.

The crypto market’s reaction to the official launch of the marketplace has been subdued, with data from CoinGecko showing ImmutableX’s price was up just 0.2 percent on the day, at the time of writing.

Web3 Gaming & Carbon Neutral NFTs

GameStop’s new NFT marketplace will allow users to play Web3 games currently being developed on ImmutableX, such as Illuvium, Gods Unchained and Ember Swords. Users of the marketplace will also be able to trade additional NFT collectibles and in-game assets.

In a statement released Monday, GameStop explained that the new marketplace ‘…unlocks access to web3 games and millions of world-class, NFT gaming assets to tens of millions of GameStop players and GameStop Powerup Pro loyalty customers across the United States.’

According to GameStop, the new marketplace will also allow fee-free and carbon-neutral NFT minting:

“The integration between GameStop and ImmutableX will unlock some of the biggest web3 games, which are currently being built on ImmutableX. In addition, the partnership will allow for 100 percent gas-free and carbon-neutral minting and trading on the Company’s NFT marketplace.” 

GameStop Statement

GameStop Embraces Blockchain Technology

GameStop has been a leader among mainstream retailers in adopting blockchain technology. 

In addition to partnering with ImmutableX, in May of this year, the video game retailer launched its own non-custodial crypto wallet. In July it partnered with Loopring to process transactions on its NFT marketplace and just yesterday the Sam Bankman-Fried owned crypto exchange FTX teased an upcoming partnership with GameStop.