Australia Ranks 8th in ‘Most Interested in NFTs’, Report

Whether they love ’em or hate ’em, it’s clear Australians are highly curious about non-fungible tokens after ranking eighth globally for NFT interest according to an analysis conducted by online lender CashNetUSA.

Based on Google search volume and Twitter sentiment collected in March 2022, the analysis identified that Singaporeans were most likely to search for information about NFTs. The US, Canada, Hong Kong, Australia and New Zealand also made the top 10 on monthly search volume figures:

A similar exploration of NFT search queries in 50 countries by the NFT Club website in May placed Australia second in terms of interest in NFTs, with Taiwan taking out the top spot.

Australians Positive Towards NFTs, Favouring Axie Infinity

In terms of positive and negative sentiment towards NFTs, CashNetUSA found Eastern European countries were the most passionate on both counts. People in Montenegro were most likely to post pro-NFT tweets, while Twitter users in Poland were most likely to be anti-NFTs. 

A higher number of Australians expressed positive views of NFTs, according to the analysis: for every 1,000 tweets, 539 were found to show “love” for NFTs compared to just 79 expressing “hate”.

Among Australian NFT enthusiasts, the most popular NFT collectible community is Axie Infinity. The Vietnam-origin gaming platform dominates globally when it comes to most-Googled collectibles, ranking first in 112 countries. Decentraland, Sorare, and Bored Ape Yacht Club also featured on the list of popular NFT communities. 

Of course, Australian investors are more likely to feel the love for NFTs when they make gains, like the Aussie owner of a Bored Ape who was being offered up to US$5 million for the NFT he purchased for just US$300.