Singapore-based crypto exchange Zipmex has partnered with Australian National Rugby League (NRL) premiership club Penrith Panthers and A-League football club Central Coast Mariners to elevate sports fans’ crypto literacy and expand the exchange’s customer base.
The partnership also includes some smaller community sports clubs – Wyong Rugby League Football Club, also based on the NSW Central Coast, along with Penrith Brothers RLFC and soccer club Penrith Rovers, both based in western Sydney.
Focus on Crypto Education and Giveaways
The partnership will focus on educating the clubs’ fans and members about cryptocurrency by running a series of workshops aimed at crypto newbies.
Zipmex plans to have a regular presence at home games for both the Penrith Panthers and Central Coast Mariners, manning information booths, running giveaways of up to A$500 in BTC, and creating NFTs of high-profile players.
The community-based clubs will see similar types of engagement and education, presumably on a smaller scale.
Zipmex Pushing to Grow its Share of Australian Market
These partnerships form part of Zipmex’s recent push to raise its profile and grow its share of the Australian crypto exchange market.
The exchange has launched several new products into the Australian market recently, including ZipUp, its high-yield, no lock-in staking program, introduced earlier this month. In March the exchange also partnered with New Venture Wealth to offer Australians the opportunity to hold crypto in their self-managed super funds.
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