Wrestling Fans Can Now Buy WWE NFT Collectibles and ‘Memorable Moments’

October 29, 2021, 10:15 AM AEST - 4 weeks ago

World Wrestling Entertainment (WWE) has formed a tag team with LA studio Bento Box to launch a new line of NFTs in a multi-year deal with Blockchain Creative Labs.

After WWE entered a five-year media deal with Fox Entertainment in 2018, Fox announced a US$100 million investment in its then-new blockchain division.

The WWE NFT drop is the first from Blockchain Creative based on a property not owned by Fox, after it released an NFT line based on popular TV competition The Masked Singer earlier this month.

Fans Will Need a Digital Media Wallet from Eluvio

Like those tokens, the WWE collectibles are on the Eluvio blockchain, in which Fox is also an investor. Fans will need to create a digital media wallet via Eluvio to allow them to purchase NFTs with credit cards or crypto, as well as trade and sell them.

Each of the WWE tokens will be tied to images of past and present WWE superstars and tentpole events such as Wrestlemania and SummerSlam. The NFTs will be listed on WWE’s NFT Marketplace, the name of which and official launch date to be announced in the “next few weeks”.

This is not WWE’s first foray into NFTs. In April, timed to coincide with WrestleMania 37, it dropped a set highlighting the career of recently retired star Mark Calloway, better known as the Undertaker.

We know WWE’s passionate fan community will love owning authentic digital goods across the organisation’s creative universe, from past and present stars to classic, culture-defining moments.

Scott Greenberg, CEO, Blockchain Creative Labs and co-founder/CEO, Bento Box Entertainment

Still Think Wrestling Is Fake? Adobe May Have a Solution

In the same week as news of the WWE NFTs broke, Adobe Photoshop announced the upcoming launch of a new security feature in its Photoshop software that can assist in verifying an NFT’s authenticity. Perhaps Adobe could talk to the WWE about a possible solution for those cynics who continue to doubt the authenticity of professional wrestling.

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