TAG Heuer Launches Smartwatch to Display NFTs on Your Wrist

June 17, 2022, 9:50 AM AEST - 2 weeks ago

Have a favourite NFT you want to show the world? TAG Heuer is giving consumers the opportunity to wear their NFTs on their wrist. The update follows the luxury watchmaker brand’s recent acceptance of cryptocurrency as payment in its American online store:

Watch Can Frame Any Digital Image

TAG Heuer announced its Connected Calibre E4 smartwatch this week. The exciting part? The watch will allow consumers to display their NFTs on its face, as the digital wallet on an NFT owner’s phone can be synched with the smartwatch to display hexagonal JPEG and GIF versions of any NFT.

For interested consumers who don’t have NFTs to display, the watch face can also frame standard digital images.

The move from TAG Heuer reportedly follows discussions with blue-chip NFT communities such as Bored Ape Yacht Club (BAYC) and CryptoPunks. It also comes shortly after the watchmaker’s announcement that it will now accept Bitcoin, Dogecoin, Ethereum, Litecoin, and nine other cryptocurrencies as payment on its US website.

Putting NFTs on Display

There has been an increase in interest of late from NFT owners eager to display their prized art, and several companies are working on solutions to meet this desire. In January, Netgear came forward with plans to alter its Meural digital art frames so they might cater to NFTs. Originally conceived to display personal digital photos, the technology behind the Meural canvases will be modified so NFT owners can display their purchases on the virtual walls of their space.

More recently, Sony entered a partnership with Theta Labs to bring interactive 3D NFTs to life. The project will be executed via a decentralised video streaming/delivery network. The network will be accompanied by its own native crypto asset (THETA) and will also function for 2D NFTs.

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