XRP price rallies 91% in a month due to 3 fundamental factors

Tuesday 24 November 2020, 7:43 AM AEST - 2 months ago

In the past month, the price of XRP rallied 91% as the digital asset at last found some spark and is now playing catch up with Bitcoin (BTC) and Ether (ETH). The likely catalysts for the XRP rally are the rise in unique addresses, buybacks from Ripple, and the possibility of a new product realease.

XRP/USD weekly chart. Source: TradingView.comUnique XRP addresses increase

On-chain data can be useful for depicting the overall sentiment around a cryptocurrency as it accurately reflects the activity taking place in the blockchain.

In the case of XRP, addresses interacting with XRP spiked in late November. The trend intensified when the cryptocurrency rose 27% in one day on Nov. 22.

b504a9cf-703b-494b-9456-5c14dc779651.pngSpike in XRP daily addresses. Source: Santiment

Analysts at Santiment, an on-chain analysis firm, said the single-day increase in active addresses was the largest since May 1. They wrote:

Ripple's price skyrocketed +27% today, and the amount of unique addresses transacting on the $XRP network in a single day (24,408) was the highest output since May 1st.

Active addresses can increase in tandem with the price for several reasons. First, the number of addresses accumulating XRP could increase its value spikes. Second, there could be a general spike in user activity on the blockchain.

Ripple buybacks could be driving XRP price higher

During the third quarter of 2020, Ripple bought $45.5 million worth of XRP in a repurchasing program. The company described the initiative as a move to support healthy markets.

The sales summary listed on the Q3 2020 report detailed total purchases of $45.5 million. In previous quarters, Ripple did not repurchase XRP. The report reads:

As indicated in the Q2 2020 XRP Markets Report, Ripple is purchasing – and may continue ...

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