What Is the Basic Attention Token (BAT)? | The All-Encompassing Guide
what is the basic attention token batWhat Is the Basic Attention Token?
The Basic Attention Token (BAT) is an Ethereum-based digital advertising token.
The mission of the BAT team is to fix the broken state of the current digital advertising space in which users are unknowingly tracked, publishers are having trouble monetizing content, and advertisers are constant victims to fraud.
Digital advertising revenue has quickly become monopolized by the two big kids on the block: Facebook and Google. These two companies alone receive 73% of all online ad dollars. The team behind the Basic Attention Token wants to change that.
BAT cuts out the middlemen from the advertising process. Users are paid for their attention watching ads, and publishers receive the majority of the ad revenue directly. Additionally, advertisers gain a better ROI and more accurate data to analyze using BAT.
In this Basic Attention Token guide, we cover:
Currently, the only web browser able to use the Basic Attention Token is the Brave Browser – a browser created by the BAT development team. Their original roadmap for 2018 stated that the BAT system would be integrated into other browsers and apps by the end of the year. However, it seems as if theyve pushed that back in priority.
Using smart contracts, advertisers send ads with a token payment in a locked state to users. When a user views the ad, they receive a portion of that token payment. The Brave browser also receives some of the token payment. The remainder of the payment goes to the publisher hosting the advertisement.
The Basic Attention Token Ecosystem Stakeholders
As a user, you can spend your BAT on several things in the browser including premium articles and products, donations to content providers, or high-resolution photos and data services. The BAT ecosystem may even expand to use micropayments for comments and up/down voting in forums.
A system like this is advantageous for everyone in the digital advertising space.
- Users are able to surf the web privately again while monetizing their attention.
- Publishers can get back a good chunk of revenue previously lost to bots and middlemen.
- Advertisers receive better data on the campaigns enabling them to target their messages more effectively.
The Brave browser is an open-source web browser created by the BAT team. With a focus on privacy and speed, the browser blocks intrusive ads and trackers automatically. Even the leading ad blockers on traditional browsers let some advertisements and trackers monitor your behavior. Brave blocks them all.
It also upgrades every site that it can to use the HTTPS protocol, adding an extra layer of security when you browse.
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