Microsoft in Talks to Buy Social Media Sensation TikTok in U.S.

Sunday 3 August 2020, 3:24 AM AEST - 3 days ago

Following increasing pressure from Washington on the possibility of TikTok being used as a data spying app by China, Microsoft is allegedly in talks to purchase the sensational social media app.

The recent reports indicate the potential of Microsoft Inc (NASDAQ: MSFT) to purchase Chinese-based ByteDance Ltd operations in the United States amidst heightened U.S.-China economic row. The Chinese tech firm that has attracted the attention of Microsoft is the brain behind social media sensation app TikTok, an app that has grown more in popularity world-wide amidst the coronavirus pandemic.

The acquisition talks are inspired by plans by President Donald Trump administration to ban the TikTok app on the premise that it is capable of being used to gather data on Americans for use by Beijing. The potential taking over of ByteDance U.S. operations potentially valued at $5 billion will help relieve the Chinese firm of the pressures from the White House.

The proposed deal will help Microsoft to take control of an app with a huge user base, and help advance the software giants reach in the social media world following its $26.2 billion acquired Corporate Networking App LinkedIn back in 2016.

Embattled TikTok and the Trump Grudge

TikTok has had to battle a lot of irregularities in recent times. The app is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based internet technology company founded in 2012 by Zhang Yiming. It is used to create short dance, lip-sync, comedy, and talent videos. The app has garnered a huge customer base. TikTok became available in the United States after merging with Musical.ly on 2 August 2018 and by October 2018, the app became the most downloaded app in the United States and around the world.

As reported by the Wall Street Journal, U.S. officials particularly president Donald ...

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