In a first for a US Ivy League institution, the University of Pennsylvania’s Wharton School is launching a six-week online certificate course on business in the metaverse.
Entitled ‘Business in the Metaverse Economy’, the course seeks to educate students about the expanding metaverse and provide them with the tools to address issues within it:
Wharton, one of the world’s leading business schools, has teamed up with consulting firm Prysm Group to design the course, taking the form of more than 50 lectures by industry faculty representatives along with six case studies. The Aresty Institute of Executive Education course has already attracted guest speakers from Adobe, Animoca Brands, R/GA, RLY Network, The New York Times, Second Life and The Wall Street Journal, among other organisations.
According to the program’s academic director, Professor Kevin Werbach:
The metaverse is a significant and broad phenomenon that is still poorly understood. We hope to equip business leaders, consultants, and entrepreneurs with an understanding of the impending opportunities the metaverse brings, as well as the practical knowledge to build solutions of value.Kevin Werbach, academic program director, Aresty Institute of Executive Education
Australia at Investment Forefront
Wharton claims that the metaverse will become a US$13 trillion market with five billion users by 2030. In fact, research from Analysis Group estimates that as the metaverse increases in popularity, it could make a US$3 trillion global GDP contribution in its first decade.
If growth estimations are realised, a lot more investment will be needed in terms of research and development. An investment of US$100 million was recently made into the launch of the Metaverse Research and Development Centre in Melbourne that will ensure Australia is ready for when the market truly takes off.
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