Hyundai Enters NFT Ecosystem with its Community-Based ‘Metamobility Universe’

April 20, 2022, 11:00 AM AEST - 1 month ago

Leading Korean car manufacturer Hyundai Motor Company has released a short film announcing its NFT Universe concept. Dubbed ‘Metamobility Universe‘, it will be followed by a collection of 30 NFTs whose profits will be used to fund the project.

Hyundai has partnered with NFT brand Meta Kongz to launch the limited-edition collectibles, with a release date set for April 30:

As per a blog post, the carmaker will be focusing heavily on the NFT community, launching an official website and channels on Discord and Twitter:

The Hyundai NFT universe will extend the Hyundai brand experience, especially with MZ generation, in a completely new way, further reinforcing our commitment to innovation in both the real world and in the metaverse. We are extremely excited to introduce ‘Metamobility’ through our own NFTs and start this journey with Meta Kongz.

Thomas Schemera, global chief marketing officer, Hyundai

Hyundai Drives into the Metaverse

Other car manufacturers have entered the NFT space with only limited collections. But Hyundai is taking a step further by becoming the first (for now) to launch a community-based NFT collection for its own metaverse.

Two months ago, German prestige carmaker Mercedes-Benz partnered with Art2People to launch a digital collection of its signature car, the G-Class:

Another renowned German marque, Audi, was ahead of most car manufacturers when it launched a token collection last August in collaboration with decentralised protocol xNFT.

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