Dogecoin Scores Premier League Spot on Watford FC Player Shirts

August 17, 2021, 11:15 AM AEST - 9 months ago

Popular meme cryptocurrency Dogecoin (DOGE) has made it to the English Premier League., a cryptocurrency sports betting platform, has reportedly sealed a sponsorship deal with Watford FC, which will see the club’s players wear a Dogecoin logo on their sleeves. 

Watford FC to Play with Dogecoin

As The Athletic reported on August 14, the betting platform has signed a £700,000 (almost US$1 million) agreement with the football club. The sponsorship deal is expected to last throughout 2021-22, meaning Watford players will wear the Dogecoin logo for the rest of the EPL season, which kicked off last week. 

In addition to the Dogecoin sponsorship, will give away US$2 million worth of DOGE, as per the report. This is bullish for Doge fans, as it creates heightened awareness for the much-derided meme cryptocurrency.

Dogecoin saw an uptick in price amid the announcement, and is currently trading at US$0.3386 – a 38.5 percent increase over the past seven days. 

The crypto and sports industries are increasingly getting along, thanks to the concept of non-fungible tokens (NFTs) and fan tokens, and sponsorship. This marks the second time Watford FC has secured a crypto-related sponsorship deal. Players wore a Bitcoin logo during the 2019-20 season under a sponsorship deal with 

In related news, earlier this month Aussie cryptocurrency exchange Coinjar became a platinum partner of another EPL football club, Brentford FC. It already sponsors high-flying AFL team the Melbourne Demons.

Aston Villa to Launch $AVL Token

In a recent blog post, EPL club Aston Villa announced it would launch a fan token in partnership with Chiliz, a blockchain-based sports tokenisation platform. Among other benefits, holders of $AVL will get a chance to participate in the club’s votes every season.

Last season’s EPL champions Manchester City launched their own digital token “$CITY” in March.

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