Starting 19 February, customers are invited to guesstimate the value of Bitcoin at 12pm the following Mondaythrough the brand app. The customer who makes the closest prediction walks away with the Bitcoin. Customer ranking is published in real time on the leader board in the app as well as in Boost Juice stores nationwide during the campaign.
The rollercoaster that is Bitcoin has been well documented in the media, adding to the fascination with cryptocurrency. Even during the dips, Bitcoin has become unattainable for most, with many wishing they had jumped on board earlier.
“We're giving everyone a chance to go back to 2011 when Bitcoin was under $10. It's like a flux capacitor in a cup!” said Christian McGilloway, Boost Juice’s Chief Technology Innovation Officer.
“This could potentially change a customer's life. Imagine if they keep it, what it could be worth in 5 years’ time.”
McGilloway added, “it's exciting that as a brand, we’re playing alongside our customers. We have no idea if we are giving away $8,000 or $28,000 next week.”
To make the giveaway a reality, Boost Juice partnered with Melbourne-based payment wallet CoinJar. CoinJar has facilitated over $1 billion worth of transactions.
“It’s exciting to see that a technology that was once just for people in the know is now making its way into the mainstream marketing mix. Boost Juice is really showing its roots as a brand that stays ahead of the curve,” Asher Tan, Co-founder of CoinJar, said.
When asked what’s next, McGilloway said, “we are working hard on integrating cryptocurrency payment into our app in a way that offers a great customer experience. We can't wait to release that to our customers.”
To learn more about the Boost Juice giveaway, head to bitcoinboom.boostjuice.com.
About Boost Juice
Boost Juice is Australia’s most loved juice bar and a true Australian success story with over 280 stores in Australia. Founded by adventurer and suburban mum, Janine Allis, in 2000, the brand now operates in more countries than any other juice bar in the world. The business has squeezed and blended its way through thousands of tonnes of fresh fruit and veg over the years, including over 900 tonnes of watermelons, 25 million blueberries and 8 million bananas a year in Australia alone. That passion for healthy, fresh taste has translated into over $2 billion in global sales since inception, delivering fresh juice and smoothies with Boost’s signature “love life” philosophy in 18 countries.
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